Seiko - A Symbol Of Tradition And Reliability

The literal meaning of SEIKO is precision. Being Japanese in origin, Seiko also indicates reliability, something that is well communicated by the brand when it comes to serving the purpose. The general perception of customers only confirms this further as precision and reliability are always expected from a Seiko watch.

Watches are considered classic, and they are like an essential accessory. They not only offer functionality, but they also possess style. This makes watches an element of tradition as well as style. Seiko is the brand that delivers reliability, and style as well as tradition. The word Seiko has built such reputation over the years of its existence that it is now associated with quality, and reliability.

Not just in the past, Seiko is a force to reckon in the present as well when one thinks of the top players in the watch industry. Functionality and technical excellence were the two points of focus for Seiko in the past as opposed to style. This focus enabled the brand to get mastery in terms of movement innovation. It is this factor that is behind the popularity of Seiko for its precision, which in turn, assures its reliability.

Wall clocks were introduced by Seiko in 1881, after which it went on to manufacture pocket watches. Then came the year 1913 when Seiko launched its line of wristwatches. Since that very product line, Seiko has only progressed from one milestone to another, never looking back. In the case of advancements in technology as well as great designs, Seiko is one of the best brands in the world. On the historical front, this watch brand is a tradition and a heritage for its customers.

Seiko makes watches with innovative technology, and unique design for both men, and women. Over the years, Seiko has been the first one to do many innovations in watch making. In 1969, Seiko was responsible for making the first quartz watch of the world. Later on in 1973, Seiko made the first LCD quartz watch, which was capable of displaying six digits.

It was in the year 1982 that Seiko officially held the honour of being the brand that made the first TV watch of the world. The further evidence of its technology superiority came forth two years later in 1984, when it manufactured a watch possessing computerized functioning capability. Having a reputation for innovation in technology and other aspects, Seiko took another paradigm shift and made a watch exclusively for space walks in the year 2008. All of these achievements solidify the status of Seiko, not just as a successful brand but also a heritage and tradition when it comes to watches.

Recently, Seiko has collaborated with the Honda F1 team. Seiko was not only the official team watch partner for the 2006 and 2007 seasons; Seiko has also made special watches with motor racing themes for both men and women. The autograph of the F1 team happens to appear on some of the models of the watches. Not just has this made Seiko Sportura reach a higher level of excellence but it has also contributed towards offering a wonderful platform for marketing the brand. Arctura, Sportura and Coutura are the major collections offered on the behalf of Seiko. Each of these lines has their own unique selling propositions. In addition, the brand also manufactures other technology watches such as the Chronograph, kinetic, Analogue digital, Kinetic chronograph, kinetic perpetual etc. The prices are distinct like the features for each of these offerings.

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